With the COVID-19 pandemic, I contemplated if we should even celebrate 4/20 at all. It’s a strange time and the rate at which the world is changing we never know what tomorrow will bring. What would have been a month-long celebration has turned into telling the Kush Queen story; one of fear, courage, commitment, and the plant we can't imagine living without.
This post will continue to be updated, if this is your first time here, start at the top :) see you at the bottom.
The Power of Being Seen
The greatest lesson I’ve learned along the journey of Kush Queen is the priceless value of being seen. This plant has allowed me to be seen and to pass it on and see others. When you experience the act of seeing others, you cannot lose. Since cannabis is an emerging industry people are worried about compliance, funding, and marketing their product. All of those things are important, but importantly are the people who use the product.
Other than the 18-35 year old white male stoner, most people’s cannabis experience has been invisible, not unlike their narrative. At Kush Queen, we see all types of people with differing beliefs and life paths seeing themselves and that’s what we’re here for.
Cannabis Is Vital
A few weeks ago, California deemed cannabis as essential and I could not imagine getting through this pandemic without cannabis, it's more than essential to me it's vital.
I have been self-isolating for weeks now, our team has been working via Zoom with our WFH team. A few of our brave employees continue to help ship orders and keep our products on the shelves of California dispensaries. Our small team has maintained and made me extremely proud on all fronts. They have continued to care for each other, the products, and our customers despite living in a crisis. They have shown something that I believe we all need to have right now, something that I believe my purpose led me to discover in myself through Kush Queen: courage.
Kush Queen Cannabis Was Born
It’s not every day that people start companies with $0 and pipe dreams, yet that's how it all started. From our family kitchen and garage, we developed our first CBD products. At the time, our business was called The Crystal Cult where we made Swarovski crystal vape pens. Even though we experienced early success, something was missing. We wanted to create a more accessible wellness-focused products and share our family’s passion for cannabis.
Our namesake, Kush Queen was born from a community favorite vape - The Kush Queen and our unwavering commitment to our community has never changed. You guide us.
The Flagship - Cannabis Bath Bombs
At this time, I had been working in the cannabis industry for a while and didn’t see many topical cannabis products that spoke to me. Weird textures, dense oils, the wellness element was missing and I kept thinking, where is the intersection of Lush-like quality and cannabis.
That thought track led to what you experience today with Kush Queen Bath Bombs. Since day one, my mom and I worked and reworked the blends and processes until they were high-quality and potent. And like any good mother-daughter team, my mom would not allow me to take credit for the formulations of our flagship product, cannabis-infused bath bombs. I can admit it, she did all the heavy lifting.
The two most important elements we wanted to use in our formulas were high-quality ingredients and the entourage effect. Those two qualities will always be found in Kush Queen Bath Bombs.
One Part Fear, Three Parts Courage
It’s one thing to make something that you love and a completely different experience to sell it. I will never forget the first few sales because they were truly unnerving and exhilarating.
From the products to the marketing I was constantly making a creative statement and putting my view of what I thought cannabis could be for people out there. Naysayers? I’ve heard it all from I’m ruining my life to I’m going to hell BUT I believed deep down in my soul and heart that what I had to say mattered. That a cannabis brand from my perspective would be a vital part of the movement towards legalization, the social acceptance of cannabis globally, and hopefully eventually the end of the war on drugs.
Over the years, we’ve faced every type of shut down from selling CBD online to violating Instagram’s TOS policies and legal weed. Another hill would be climbed, all would be well and then POOF, at any given moment we would be shut down.
With every bit of growth, my gratitude was frequently met with fear, because you never really knew if it all would come crashing down.
We have weathered many storms personally and professionally from bank account shutdowns to my mom’s unexpected brain surgery. Through it, all Kush Queen has kept me going and I’ve always continued to get up despite feeling like quitting many times.
Brene Brown sums it up well in Daring Greatly, “Courage starts with showing up and letting ourselves be seen.” It wasn’t until recently that I realized what the journey of Kush Queen has taught me. Now I know it's courage.